Business address: ABC Water

Business phone number: (800) 888-1234

Effective date: Jan. 15, 2026

Privacy Policy

1. Who we are and what this policy covers

In this Privacy Policy, “we,” “us,” and “our” mean the business identified at the top of this page. We are responsible for the personal information we collect and use for our business. This policy explains how we handle information in connection with our website, inquiries, customer communications, and lead forms we use on Facebook or Instagram.

This policy does not replace the privacy policies of Meta or other independent third parties. A more specific notice supplied when you provide information may explain additional practices for a particular service or activity.

2. Information you provide

When you contact us, request an estimate, submit a form, or arrange a service, we receive the information you provide. Depending on your request, this may include your name, email address, phone number, service address, communication preferences, and details about the service you need.

We also receive correspondence and information you provide during follow-up communications. Please do not include unnecessary sensitive information in website inquiry forms or advertising forms.

3. Website and device information

Our website and the providers supporting it may automatically collect information such as an IP address, browser and device type, referring page, pages viewed, time of access, and interactions with the website. Cookies, pixels, web beacons, and similar technologies may be used for website functionality, security, analytics, or advertising, depending on which tools are enabled.

An IP address or device information may indicate an approximate location. This is different from precise location information provided through a device permission or a service address you submit.

4. How we use information

We use inquiry and contact information to respond to requests, prepare estimates, arrange appointments, provide requested services, maintain related records, and communicate about those activities. We use relevant website and communication information to maintain and improve our website, understand inquiry sources, prevent misuse, and protect our business and visitors.

Where advertising or marketing tools are enabled and the necessary permissions have been obtained, information may also be used to measure advertising performance, deliver relevant advertising, or send permitted marketing communications. We also use information when necessary to meet legal obligations or establish, exercise, or defend legal claims.

5. Facebook and Instagram lead forms

If you submit a Facebook or Instagram lead form for our business, Meta provides us with the information you choose to submit. We use that information for the purpose described in the form or advertisement, such as responding to a quote request or arranging a consultation. If another use requires consent, we obtain that consent before that use.

We do not sell information collected through Meta lead forms. We transfer that information only to recipients who use it to fulfill the purpose disclosed and agreed to when it was collected, in accordance with Meta’s Lead Ad Terms. Providers acting on our behalf are not permitted to combine our Meta lead-form information with another advertiser’s lead information or use it to market unrelated businesses.

Meta also processes information through its platforms under its own privacy policy. You can review Meta’s privacy policy at https://www.facebook.com/privacy/policy/.

6. When we disclose information

We may disclose information to providers that support our business, such as website hosting, customer relationship management, scheduling, email or text-message delivery, IT support, and agencies handling inquiries on our behalf. Information is provided for the relevant service, subject to appropriate restrictions. Providers acting on our behalf are not authorized by us to use inquiry information for their own unrelated marketing.

If advertising or analytics tools are enabled, their operators may receive website, device, or interaction information as described in the next section. These operators may process information under their own terms and privacy notices, rather than solely on our instructions.

We may also disclose information when required by law or a valid legal process, when reasonably necessary to protect legal rights or safety, or in connection with a business transfer, subject to applicable law and the restrictions on Meta lead-form information. If you ask us to share information with someone else, we may do so as permitted by your instructions and applicable law.

7. Meta advertising tools, cookies, and choices

If our website uses Meta Pixel, Conversions API, or similar advertising tools, Meta and other third parties may collect or receive information from our website and elsewhere on the Internet. This can include pages visited, interactions, cookie or device identifiers, and an IP address. Where enabled and lawfully permitted, contact details may be provided in hashed form for matching. Hashing is not the same as anonymization.

Meta and other advertising providers may use this information for measurement, audience matching, ad targeting and delivery, and personalization under their applicable terms and privacy policies. Depending on the law that applies, providing information to advertising partners may be considered a “sale,” “sharing,” or processing for targeted advertising, even if no money is exchanged. Our restriction on selling Meta lead-form information does not mean all advertising-related data disclosures are exempt from those laws.

Where the website provides cookie or privacy controls, use them to manage optional tracking. Where prior consent is required, optional advertising technologies are used only after the required consent. Where applicable law requires recognition of an opt-out preference signal, such as Global Privacy Control, we honor that signal for the processing it covers.

You can also manage cookies through your browser and review advertising choices at https://optout.aboutads.info/ and https://www.youronlinechoices.eu/. Meta provides additional privacy and advertising settings through its platforms. Industry and platform settings may not cover every provider or every form of tracking and do not replace rights you have under applicable law. Browser-based choices may need to be repeated on different devices or browsers.

8. Calls, emails, and text messages

We use the contact details you provide to communicate about your request or services, subject to applicable law. Marketing communications are sent only as permitted by law and, where required, after separate consent. Using the website or accepting website Terms is not by itself consent to automated marketing calls or marketing texts.

To stop marketing emails, use the unsubscribe link. If you have opted in to our text-message program, reply STOP to opt out or HELP for assistance. You may also contact us using the details above. Opting out of marketing does not necessarily stop service-related communications that we are permitted or required to send.

We do not sell or share text-message opt-in information or consent with third parties or affiliates for their own marketing. We may provide it to service providers that support message delivery and consent administration on our behalf, subject to appropriate restrictions.

9. Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, unless a longer period is required or permitted by law. Relevant criteria include whether a request is active, whether there is an ongoing customer relationship, recordkeeping requirements, applicable limitation periods, and the need to document consent, resolve disputes, or prevent misuse.

When information is no longer needed, we delete it or de-identify it, subject to legal requirements and reasonable backup or archival processes.

10. Security

We use reasonable administrative, technical, and organizational safeguards appropriate to the information and the risks involved. No website, transmission method, or storage system can be guaranteed completely secure.

11. Your requests and privacy rights

You may contact us using the phone number or address at the top of this page to ask about our use of your information or request access, correction, or deletion. Depending on where you live and which laws apply to our business, you may also have rights to obtain a copy of your information, withdraw consent, opt out of a sale or sharing or targeted advertising, limit certain uses of sensitive information, or appeal a denied request.

We respond to applicable requests within the time required by law. For requests that require identity verification, we may ask for information reasonably necessary to verify the requester or an authorized agent. Opt-out requests are not subject to identity verification where the law prohibits it. Some information may need to be retained for legal or other permitted reasons.

We do not unlawfully discriminate against you for exercising applicable privacy rights. Where a website privacy-choice link or control is provided, you may also use it to exercise the choices it describes. To ask us to reconsider a denied request, contact us through the same details and explain that you are requesting an appeal.

12. Children

Our website and lead-generation activities are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13 through these activities. If you believe a child has provided information to us, contact us so we can review and address it.

13. Policy updates and contact

We may update this policy to reflect changes in our practices or legal requirements. The effective date appears at the top of this page. Where required, we provide additional notice or obtain consent before a material change applies.

For privacy questions, requests, or concerns, contact us using the business phone number or business address at the top of this page.